Every Story Has a Beginning. Here's Ours.

BD4™ is the AI-first business development engine built specifically for Professionals — lawyers, accountants, consultants, fractional execs and more — who must turn relationships and prospects into clients and revenue.

Our Mission

BD4 ends the business development rollercoaster, so professionals can earn more and live more.

How We Got Here

I spent my career as a consultant and fractional executive. I rode the business development roller coaster. Busy with client work one month. Looking for the next client the month after.

My friend John Yates didn't ride it. For more than 30 years, he stayed in touch with people. He knew who to reach out to, when, and what to say. The work kept coming.

I knew what to do. I didn't do it every day. John did.

BD4 turns what John does into something any professional can use. Ten minutes a day.

‍What if we could turn what John does into a system others could actually use to build their own pipeline and book of business?

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The answer is BD4. An engine that works for you in the background — helping Professionals stay top of mind with their networks — easily, authentically, consistently.

About John

Our Team

Every single member of BD4's leadership team has lived the problem we're here to solve.
Built by professionals who understand the grind of business development and the value of staying connected.

Gregg Bedol
Gregg Bedol
Founder & CEO

Gregg Bedol is the CEO and Founder of BD4.
He started in management consulting at Arthur Andersen, then founded and ran consulting and fractional executive firms, including Quantuvos.  He founded BD4 to break the feast-or-famine cycle, directing the company's vision, GTM strategy, and strategic relationships.

James Simmons
James Simmons
CTO

James Simmons is a seasoned technology executive who has driven over $5B in outcomes as CTO or CPTO for high-growth firms like Abrigo and Accruent. At BD4, he engineered the core framework that silently automates the busywork of relationship management, turning static names on a list into active pipelines and high-value clients.

Sreenidhi Jayakumar
Sreenidhi Jayakumar
UX/UI & Product Design Strategist

Sreenidhi Jayakumar is an architect-turned-product designer specializing in building AI-first SaaS user experiences. At BD4, she thoughtfully translates complex data architecture into an effortless, high-trust interface that feels deeply personal rather than invasive.

Asrah Mohammed
Asrah Mohammed
CMO

Asrah Mohammed is a B2B marketing leader with 8+ years of experience building marketing functions from the ground up at lean, high-growth startups. At BD4, she is shifting how professionals approach growth; moving them away from transactional selling and into the consistent, high-value networking habits that predictably drive revenue.

Kent Elmer
Kent Elmer
CFO

Kent Elmer is a CPA with over 20 years of public accounting and CFO experience across early- and growth-stage technology ventures. Based in the Southeast, Kent brings rigorous financial discipline to BD4, shaping the fiscal infrastructure required to scale the platform smoothly.

Grace Stone
Grace Stone
 Head of Social

Grace Stone is a digital content leader with 8+ years of high-growth SaaS and small business experience.  She has scaled 0 > 1 content strategy for small businesses and architected viral growth on video-first platforms. At BD4, Grace oversees the company's full social media presence.

Grace Stone
Frances Deguma
Head of Professional Success

Grace Stone is a digital content leader with 8+ years of high-growth SaaS and small business experience.  She has scaled 0 > 1 content strategy for small businesses and architected viral growth on video-first platforms. At BD4, Grace oversees the company's full social media presence.

instagram
John Yates
Inspiration, Outside Legal Counsel

A partner at Gunderson Dettmer and one of the country's most respected technology attorneys, with 35+ years of exclusive focus on tech law and co-founder of organizations like the Technology Association of Georgia, John brings both deep industry credibility and strategic vision to BD4. He serves as the platform's north star for what great business development actually looks like for professional services practitioners — and provides legal guidance as BD4 navigates early-stage growth and investor relationships.

Support Staff

Our Support Staff

The team above does the business development. This team supervises it — mostly from a sunbeam, occasionally from the keyboard. Eleven of them, no direct reports, unlimited PCS.

Quincy

Chief Greeting Officer

Meets every visitor at the door, whether or not they came for him. Never once needed a reason to follow up.

Goldendoodle

Reports to Gregg

Franklin

VP, Follow-Up

Asks again. Then asks again. The tennis ball has been returned 400 times and he is not discouraged.

Goldendoodle

Reports to Gregg

Scout

Head of Market Intelligence

Knows who is walking past the house before they do. Reports every finding immediately and at volume.

Westie

Reports to Gregg

Benny

Director of Warm Introductions

Has never met a stranger, only a contact he has not been introduced to yet. Works the whole sidewalk.

Maltipoo

Reports to Gregg

Pickles

Chief Interruption Officer

Owns the keyboard between two and four. Has shipped several drafts early. None of them were finished.

Cat

Reports to Gregg

Fig

Quality Assurance

Sits on everything twice before it ships. If it holds her weight, it is ready for the customer.

Cat

Reports to Gregg

Chili

Head of Confidentiality

Small, quiet, and never repeats anything she hears.
Handles her own document shredding.

Chinchilla

Reports to Gregg

Edie

Chief Objection Handler

Has an opinion on every draft and shares it without being asked. Tortie. Frequently correct.

Cat

Reports to Justin

Mookie

Director of Sunbeam Operations

Relocates hourly to follow the light and calls it a strategy offsite. Ten minutes a day, done properly.

Cat

Reports to Justin

Boone

Field Marketing Lead

Works the entire dog park in one pass and remembers every name. Brand awareness, four legs at a time.

Mixed breed

Reports to Asrah

Chiquitita

Creative Director

Rejected the palette and took the rebrand into her own hands. Purple and pink, no revisions, ships every six weeks.

Maltese

Reports to Grace

BD4 is your growth engine

You’ve already earned trust. BD4 helps you keep it working for you.
Start with BD4. See what calm, consistent growth feels like.

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