Every Story Has a Beginning. Here's Ours.
We built BD4 because great work alone doesn't guarantee success.
Our Mission
BD4 ends the business development rollercoaster, so professionals can earn more and live more.
How We Got Here
It started with a neighbor and a basketball hoop. For over 30 years, one professional never lost while the rest of us white-knuckled the feast-or-famine cycle — deep in delivery one month, scrambling for pipeline the
next.
John never hit the gaps. He wasn't selling. He was building trust, one conversation at a time — knowing who to reach out to, when, and what to say. We asked the obvious question: what if we could turn what John does into a system others could actually use?
That question became BD4. Not another CRM to manage. An engine that works for you in the background — helping professionals stay top of mind with their networks easily, authentically, consistently.
John calls it "relationship discipline." We call it a way off the rollercoaster.
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Our Team
Built by professionals who understand the grind of business development and the value of staying connected.
A serial entrepreneur and operator with decades of experience building and advising professional services firms, technology companies, and coaching platforms (including co-founding Quantuvos), Gregg created BD4 to solve the business development challenge he had lived firsthand: helping skilled professionals who must sell but were never trained to sell. At BD4, he leads overall vision, go-to-market strategy, and the relationships with pilot firms and investors that are bringing the platform to market.
A seasoned technology executive who has served as CTO or CPTO at multiple high-growth companies (including Abrigo, Accruent, and CLEAResult) and been involved in over $5B in outcomes, James brings enterprise-grade architecture and AI/ML expertise to BD4's technical foundation. At BD4, he leads product and engineering strategy, including the four-level progressive engagement framework that defines how users move from simple contact management to fully AI-personalized outreach.
One of the country's most respected technology attorneys, with 35+ years of exclusive focus on tech law and co-founder of organizations like the Technology Association of Georgia, John brings both deep industry credibility and strategic vision to BD4. He serves as the platform's north star for what great business development actually looks like for professional services practitioners — and provides legal guidance as BD4 navigates early-stage growth and investor relationships.
An architect-turned-product designer with a track record of building AI-first SaaS experiences, Sreenidhi translates BD4's complex functionality into intuitive, clean interfaces that professionals actually want to use. Her human-centered approach ensures that even the platform's most sophisticated features — from voice profiles to relationship warmth scoring — feel effortless rather than overwhelming.
Noelle brings analytical rigor to BD4's core intelligence layer, building the data models and algorithms that power contact enrichment, relationship scoring, and the AI-driven insights that help professionals identify and act on their best opportunities. Her work transforms raw relationship data into the actionable signals that make BD4 genuinely useful for practitioners who live by their networks.
BD4 is your growth engine
You’ve already earned trust. BD4 helps you keep it working for you.
Start with BD4. See what calm, consistent growth feels like.
Beta testing is currently in progress! Join the waitlist to secure your spot!