TractionBD is now BD4 — The mission is the same, only the name has changed.

Built for Relationship Builders

The business development engine for professionals who do great work and need to grow.

Who Is BD4?

Built for lawyers, accountants, consultants, and fractional execs who want to grow without the grind.

Fractional Executives

Stay top-of-mind across every engagement, effortlessly

Accountants

Grow your practice while you focus on your clients

Lawyers

Build trust that leads to referrals and repeat business

Consultants

Stay remembered and ready when the next opportunity appears

...and You

Whatever your expertise, BD4 helps you grow your book of business while you work.

BD4 | Fractional Executives

Stay Top-of-Mind Across Every Engagement

As a fractional executive, your reputation depends on the relationships you build across multiple engagements. BD4 keeps you top-of-mind with every client and prospect, prompting the right outreach at the right time so opportunities come to you while you stay focused on delivering.

BD4 | Accountants

Grow Without Losing Billable Hours

Tax seasons and audit cycles demand your full attention, but growth cannot wait. BD4 keeps your relationships moving in the background, prompting timely follow-ups and helping you stay top-of-mind so you build trust and win work without losing billable hours.

BD4 | Lawyers

Build Trust That Wins Referrals and Repeat Business

Legal work demands precision, and so do the relationships that drive your practice. BD4 ensures every client interaction builds the trust and credibility that lead to referrals and repeat business, without adding hours to your week.

BD4 | Consultants

Stay Remembered, Respected, and Ready for What Is Next

Consulting thrives on reputation and relationships that span years. BD4 keeps you connected to past and current clients, prompting thoughtful outreach so you stay remembered, respected, and ready when the next opportunity appears.

BD4 | Everyone

Your Relationships Deserve More Than Good Intentions

Whether you are delivering expertise, managing clients, or building a practice, the work itself is only half the equation. BD4 handles the work of staying connected, so your relationships compound over time and opportunities find their way to you.

What You Get

More Revenue

By staying visible when it matters.

More Control

A steadier pipeline means fewer surprises.

More Time

10–20 minutes a day replaces hours of mental overhead.

More Confidence

Your business development is handled—even when you’re busy.

Real ROI

A year of BD4 costs less than one incremental day of billing.

How it works

BD4 Works For You

Capture Without Effort

After a meeting or introduction, just speak, type, or jot a note. No forms. No admin.

BD4 remembers:

  • Who you met

  • What mattered

  • What should happen next

The Engine Thinks for You

In the background, BD4:

  • Adds context (news, role changes, timing signals)

  • Prioritizes relationships

  • Tracks momentum across clients, prospects, and referrers

You don’t manage it. It works for you.

Daily Actions

Each day, you get a short list:

“Here are the 5 people worth reaching out to today—and why.”

No guessing. No overwhelm.

Outreach in Your Voice

BD4 drafts messages that sound like you.

Send as-is,edit quickly, or use as a prompt.
You stay authentic.

Learn What Works

BD4 tracks what leads to conversations, revenue, and momentum—so you can do more of what works and less of what doesn’t.

BD4 is Your Growth Engine

You’ve already earned trust. BD4 helps you keep it working for you.
Start with BD4. See what calm, consistent growth feels like.

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